A whole lot of nattering going on. #brum17. Photo: Justine Scouller, Farhill Flowers.

I’m meeting lots of fellow British flower folk on Feb 5th: we’re congregating at The MacDonald Burlington Hotel  for #BRUM18, to discuss growing, marketing, arranging and everything in between. It’s an event I’m organising for Flowers from the Farm (FFTF), a network of independent flower-growers and florists which stretches from Scotland down to the tip of Cornwall and last year’s inaugural event proved a festival of non-stop flower chat and a great way to recharge collective enthusiasm before the start of the growing season.

Also at this time last year, my floor was covered in mood boards, colour swatches, examples of typography and logos –  inspired  by reading Fiona Humberstone’s book ‘How to Build your Brand’ – and when it came to organising speakers for this year’s conference, I got in touch with Fiona to see if she’d be interested in inspiring a whole host of other small business people to do the same. I was delighted when she agreed to come along and I’m really looking forward to some more food for thought from her forthcoming talk.

I’m also looking forward to finding out who is Flowers from the Farm’s “Best New Member” as we are running our first ever award this year. The West Midlands very own Natalie Davis (Artisan Flower Company) has been nominated, and I know how hard she has worked for us over the past couple of years, helping with every show stand we run (RHS Malvern Spring and Summer, BBC Gardeners World Live, Shrewsbury Show) and we’ve benefited so much from her endless enthusiasm, great organisation and readiness to roll up her sleeves. I’m keeping my fingers crossed for her, and waiting to learn more about stellar entrants from other regions.  FFTF is lucky to have such a pool of talent to draw on, but we members benefit from the organisation as well. As Natalie says:

“Being a member of Flowers from the Farm has been incredibly useful to me. My business has only been going a year and I’ve found the camaraderie and warmth of other members utterly brilliant. There is no sense of competition, or envy, but simply support and encouragement. The wealth of knowledge which is frequently shared on the Facebook is a testament to the willingness of members to share ideas. The meetings and events provide much needed support through what can sometimes be a lonely occupation!”

#BRUM18 is keeping me suitably busy on drizzly January mornings: last week saw a meeting of Natalie, Kate (Shelsley Herbs and Flowers)and Gayani (Ethical Floral) putting the latter’s brainchild surprise together for the conference. Pam (Quirky Flowers) had her attendance foiled by misbehaving screen wash, but was voted into a starring role in her absence. That will teach her to be slack with car maintenance.  Revelations to follow after the event and there’s not long to wait.

If you want to join us, or to attend the event, visit http://www.flowersfromthefarm.co.uk.

See you there?


Flowers from the Farm: Imminent chat warning

One thought on “Flowers from the Farm: Imminent chat warning

  • January 26, 2018 at 11:06 pm

    hello Carole – I’ve just found your blog! So looking forward to the conference in Birmingham. BRUM 2017 really got me started on all things growing cutting flowers, and like you, I am really interested in hearing Fiona. Looking forward to seeing you very soon

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